The times are a changing!
Traditional marketing and advertising channels are showing signs that they are not the most successful or effective methods of marketing your business. With the world moving to digital and the easy access to the web by smartphone and tablets, people are craving information. Through social media an individual can see what products their friends like, are buying or talking about. If the product/business has a Facebook page for example, they may have a look themselves at what is ‘trending’ with their friends, they may like the page and might even look at the business’s website… and they might even buy a product or service too.
This is just one example why every business needs a good social media strategy.
Another trend that businesses need to know about is that social media allows individuals to ask and respond to information requests immediately.
Referrals are big business
It is very common for a social media user to ask a question, for example, ‘Does anyone know a good plumber?’ and receive instant responses. A respondent to this question can now directly lead a person to your page, invite you (your page) to respond or invite the social media user to like your page, therefore, building your fan-base and opportunities to create leads.
Potential customers are also leaning towards referrals as a way to pick businesses that offer services. Research has pointed out that a lot of people search for a service provider, skim a business web page to see if it offers the product/service they need, get the business name and then search the business name and add the word ‘review’. For a lot of potential customers this is the way they pick their service provider, such as their carpenter or kitchen maker. It is solely based on what other people have experienced. If they cannot find any dedicated reviews on the business from feedback sites, some turn to social media to see if they have a business page or have received relevant feedback.
The clever businesses have this covered. They attract the potential customer to their social media pages, have the right content to keep them interested and before you know it, they have clicked onto their website, liked their page, requested a quote or bought one of their products. Smart businesses know that each time the above happens, the potential for the following will then happen. They will:
It is pretty amazing how attracting potential customers has changed!
There are some businesses that have dabbled in social media but have not harnessed the true potential of it. Yes, it is easy to set up a page, but it is a whole new ballgame attracting potential customers and building your ‘online’ community. There is a bit of work involved to do it properly and maintaining these relationships. That is why more businesses are outsourcing this component of their business.
With the above in mind, you can see why a good social media management strategy is needed. You can significantly increase traffic to your website. It will help increase awareness of your products and services, which result in more sales and leads to you. It will also help maintain your current customers by giving your business the opportunity to engage with them, provide helpful information about your products and services, allow them to provide feedback and importantly, allow them to refer (promote) your services and products to their friends and family.
Having a correctly established and comprehensive social media management strategy is a necessity in today’s digital world and reasonably inexpensive for the returns it will deliver.
So do not get left behind! Social media management is the next big thing!